Our Story

The People Behind the Work.

3 Point Commercial was founded in 2023 by Daniel Emre and Zane Ancell. They joined forces and decided to boldly walk into a new venture, adamant to do things differently within commercial real estate. Both were born and raised in Lubbock, Texas, and crossed paths professionally in early 2022. It didn’t take long for them to realize they had the potential to create something special within the industry with their aligned values, grit, and overall desire to be doers of good. They aim to be good stewards of the opportunities placed before them and can’t wait to help you achieve success in real estate investing.

Daniel was born and raised in Lubbock and thoroughly enjoys building connections with the great people of West Texas. He met his wife, Stina, in middle school, and they have been married since April 2019. In late 2025, they welcomed their first daughter, Palmer. Family is at the center of their lives, and together they value investing in people and being intentional with the relationships they build.

Before beginning his career in real estate, Daniel spent seven years serving his community as a firefighter. His passion for helping others and serving people well has stayed with him throughout every stage of his career.

Around 2019, while still working shifts at the Fire Department, Daniel began exploring the world of real estate and quickly developed a passion for it. He started his career focused solely on residential real estate, helping clients buy and sell homes throughout the Lubbock area. Over time, his experience and interests expanded into commercial real estate, where he has played a pivotal role in facilitating transactions across a wide range of property sectors. Through that experience, Daniel has developed extensive knowledge of different deal types, structures, and investment scenarios.

In early 2022, Daniel made the decision to pursue real estate full-time. Today, he works in both residential and commercial real estate and brings the same level of dedication, communication, and commitment to his clients that he did throughout his firefighting career.

At the core of Daniel’s work is a genuine desire to serve people well and build lasting relationships. Whether he is helping a client buy a home, navigate an investment, or work through a complex transaction, he approaches each opportunity with purpose, integrity, and a commitment to doing what is right. Both personally and professionally, Daniel continues to look for ways to make a positive impact on the people around him.

Daniel Emre

Co- Founder

Born and raised in West Texas, Zane spent his formative years traveling the country playing baseball, going to school, and working. Zane returned to Lubbock to marry his wife Abbie and became a father to his daughter Stevie Jean. Zane Started his career in construction equipment sales back in Lubbock after a brief stint doing commercial construction in Austin. While working for ASCO Equipment in multiple sales roles over the last 4 years, Zane developed a multitude of skills that quickly translated after he made the jump to Real Estate full time. During this time, Zane got married and within the first year purchased his first Rental property and continued to do so throughout his time at ASCO. This soon developed a burning passion for Real Estate investing and turned into a desire to help others do the same thing. Zane dove into Real Estate full time in early 2022 and has since honed in his focus on all investment asset classes in Commercial Real Estate, spanning from Apartment Complexes, to Commercial Strips and even Mobile home parks as well as single family portfolios and land development.

He loves getting to problem solve and find different ways to bring value to his investors whether it is a standard transaction or one that requires creativity to get the deal done. Zane has found his passion in Real Estate and continues to try and find new ways to bring value to his clients and investors while having the ability to spend more time with his family.

Zane Ancell

Co- Founder

Three Things We Know to Be True

Built on grit.

Grounded in good.

Rooted in relationships.

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